Everyone knew it was coming, but no one knew exactly how many people would be impacted when two of the world's largest holding companies began their journey to become one.Yes, that isn't the saying, but the news has created, and will continue to create, significant changes both within and outside ...
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Cindy Rose continues to reinvent WPP. Today, the holding company announced the appointment of Elav Horwitz as Chief Innovation Officer. ...
Publicis Groupe has been appointed to manage media planning and buying for the Magnum Ice Cream Co., a Unilever spinoff that will oversee brands such as Magnum, Ben & Jerry’s, Cornetto, and Wall’s. ...
According to new research from WPP Media, the chances of performance marketing successfully changing a consumer’s mind are extremely small. The study finds that 84% of purchases are made by people who are already biased towards a brand.The new research paper, ‘How Humans Decide,’ examines the psychological effect that WPP calls ...
After completing an internal reorg within its brand marketing division, Puma has promoted Maria Valdes to Chief Brand Officer from her previous role of Chief Product Officer. ...
The retail media race across the US continues to heat up. This week, Criteo announced its new partnership with DoorDash that will give advertisers a new channel to reach consumers across grocery, convenience, CPG, and moreKeep reading to discover:Key benefits to US advertisersAdvertising opportunities availableVisit the Criteo listing in the Media Marketplace to explore ...
Some big changes are coming to GEICO, as the national insurer has hired Arianna Orpello Lewko as it new Chief Marketing Officer (CMO). ...
QSR brand QDOBA today announced the promotion of Jon Burke to Chief Marketing Officer, effective immediately. He will report to John Cywinski, CEO. ...
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